It seems as though the new packaging for Tropicana's Orange Juice has caused such and uproar that Tropicana, whose parent company is PepsiCo, had decided to return to it's old packaging. I personally loved the new packaging - right down to it's orange shaped cap - but I can agree with the naysayers in that it is a little difficult to distinguish the different varieties. It's a shame though. I see the newer carton as better designed and more sophisticated than the cluttered and dated carton of old.
The Arnell Group is the company responsible for the new, but withdrawn, branding for Tropicana. The Arnell Group was also responsible for the controversial rebranding of Pepsi late last year. If The Arnell Group has been doing anything right recently, it's definitely getting attention for their clients!
Source: NYTimes.com
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